Stay connected with your clients on social media
This one is a simple one and is probably where the beauty industry is excelling. Active social media users have gone up by 8.7% and that’s not even considering the extra time they’re spending on these social networks. So if you’re not providing them with the Beauty media they crave then they’re getting it elsewhere.
Take to this opportunity to help people
Salons, spas and clinics across the country have done some great acts of kindness during this Pandemic. Many have donated their PPE to the NHS and care homes, others have offered free treatments to key workers. Whatever it is that you do to help your community, it will be remembered. Are your team volunteering during Lockdown or are you already helping your community? Shine the spotlight on the great things you and your team are doing to help the community.
No excuses now. We have all the time in the world to make changes to our salon’s online presence… if you even have one. So here are some quick things to take a look at:
Website – If your salon doesn’t have a website, then reach out to a website designer or build one yourself. This includes you salon owners that have that clunky website that loads slower than nail polish drying. It’s now, more than ever, so easy to build a website and you have buckets of time. Add the products you didn’t have time to add, update the treatments page.
Improve your websites SEO – Increase your discoverability with your salon’s website search engine optimisation. There are so many tools and plugins that allow you to optimise your website. If you’re using WordPress, we recommend Rank Math as a Free, practical tool for SEO. If you’re using a different website builder then reach out to their communities to see what other users are using.
Google My Business – Google reported that businesses with photos receive 42% more requests for driving directions and 35% more click-throughs to their websites. Simply adding photos to GMB will help you in your local rankings. After all, people are going to be searching for salons near them when this lockdown is over.
Relate your marketing to the current situation
You may have seen big companies suck as Amazon, Tesco, Zoom and Microsoft relating their marketing to the current situation. There’s a good reason. It allows you to resonate with your audience and build a relationship in a time where they’re so important. You may have seen posts from other salons like ‘You think the demand was for toilet roll was bad, wait till you see 100s of people trying to book an appointment at the Salon or posting joking about rushing to the salon. This method of advertising allows your salon to entertain your audience but also build urgency for your service.
Request reviews now that everyone has time
86% of consumers read reviews for local businesses. Now is a perfect time to get reviews from your now, not so busy clients. When we’re off lockdown people are going to looking for places they can get their nails done, have a relaxing massage, get their hair done and so many overdue treatments. Make sure you’ve got recent reviews in place on Facebook, Google my Business and any other popular review sites.
Start a waiting list
Once Salons, Spas and clinics are able to reopen there will be a surge in bookings. People will now have more disposable income after not being able to spend it during Lockdown. Now is the time to cast the net to catch as many of these people in a waiting list. Think of it this way:
Client A- They’ve seen that your salon is starting a waiting list and joins it as it’s first come first served and doesn’t want to miss out. While on the waiting list they get updates on what the salon is doing to make everything safe and also how they can provide value once the lockdown is over. It’s the first day of lockdown and Client A has all this disposable income. Not only do they make booking an appointment at your salon a priority but they also see other services that they’d like to spend their money on.
Client B – They haven’t heard anything from your salon and may not even know who you are. They’re worried about whether it’s safe to go to your salon but know that a competitor is due to them shouting about precautions. They don’t know where they stand with your services and how easy or hard it is to get an appointment. Client B decides to spend her disposable income with one of your competitors and instead treats themselves to a meal at a restaurant.
We’d all prefer client A right?