Day 1

Build branding that attracts

Have you ever been attracted to a social account simply because of the way they brand their posts? Having uniformed branding that captures your target audiences attention is critical in today’s crowded space we call social media. This is why we’ve created these easy to use branding charts which will help you focus your branding efforts to achieve a crisp persona, tone, language and purpose.

Your Free Skincare Templates

Kickstart your social media straight away with the following Social media templates. They’re ready to use or, now that you’ve got your crisp branding, you can change the colours and fonts to suit your brand in Canva.

Your Social Media Tips

Beginner - Get to know Canva

If you haven’t already, start using . It’s the top easy-to-use app that allows you to create social media graphics yourself – you don’t need to employ a graphic designer to create basic social posts, and you can even design a whole load of other things with it. Canva’s drag-and-drop user interface that makes creating designs easy. Be sure to use the branding section to create graphics that attract. 


Intermediate - Hashtag Research

Instagram hashtags are still an effective way to get more eyes (and engagement!) on social media posts in 2021. A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag… and you can add up to 30. Moreover, you’ve probably noticed by now but Facebook is including hashtags more in their algorithm. Here’s where to start:

  1. Use unique Hashtags for your business 
  2. Use local hashtags to get a geographical advantage (and boost)
  3. Use all 30 hashtags. This way you can leverage hashtags and reap their full potential. Don’t use more than 30 though as that’s Instagrams Max. For Twitter, just use 1 0r 2.
  4. Start using #HashMe. It’s a free app that provides you with hashtag alternatives. Simply input a genre or topic and it’ll do the rest. Take a look at it here

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